Friday, July 02, 2010

Hedging Sadness

After today's lost of Brazil against Netherlands in the World Cup, I realized that there should be a market to hedge the feeling that a Soccer fan feels when his/her team loses in events of such importance.

I would definitively pay some money to hedge this sadness. I want something more sophisticated than just betting against my team. I want a full sadness coverage. Something that covers me in case my team is eliminated in the first round of the World Cup. Then something else for the second round until de final.